The Stars Group – BetStars: World Cup
Cutting through media noise and building awareness among fans.
The Stars Group - BetStars challenged us to elevate its profile above the noise surrounding the World Cup and connect with fans.
We recruited indie royalty, a first-class production team and terrace favourite Ricky Wilson to team up with Freddie Flintoff for an unexpected re-record of Rasputin by Boney M. Capitalising on three specific media moments; the track teaser, the launch release and subsequent fan engagement, we secured significant broadcast and media coverage across the country.
Our campaign was shortlisted for an EMEA SABRE award. Our video was watched over 1.2m times and reached 24m people across social media.
Visa: The Great British High Street
Celebrating the Great British High Street
We were asked to create a campaign that championed the UK’s high streets and delivered real impact for local small businesses.
To reach and be relevant to small business owners, local community groups and government stakeholders, we needed to go to the heart of what unites and makes all our high streets special: the people. We identified and celebrated the heroes of the Great British high street by working with TV presenter Simon Reeve to create an inspiring small businesses documentary series, further amplifying this content with media coverage across key national and regional titles, with highlights including BBC News, Sky News and The One Show.
We generated a record number of entries to the Great British High Street Awards. Our campaign achieved all its objectives and exceeded KPIs. Furthermore, we drove 25% increase in revenues on participating high streets. Our content reached +500m people and had +800k engagements across social media channels.
Disrupting the Duopoly: Launching the ZTE Axon M
A major campaign to launch a truly innovative mobile phone, taking on some of the most powerful brands on earth.
ZTE is the #4 mobile handset brand in a US market dominated by the all-powerful duopoly of Apple and Samsung. To disrupt that takes not only a startling product, but a gutsy, in-your-face approach to communications. In its foldable Axon M handset, ZTE had the first. Our job was to deliver the second...
Our communications strategy was three-fold: 1) Be confident: Anticipate and head off any potential criticism 2) Be bold: Make a noise, make an impression, make a difference 3) Be everywhere: Secure widespread commentary to hit the different target consumer segments
The launch of the Axon M was so successful that both Samsung and Apple announced expedited timeframes for bringing their foldables to market. We succeeded in not only pushing the space forward, but in forcing the two most dominant players to follow, rather than lead.
Calor: Bringing positive change to energy policy
Leading public affairs campaigns for Calor to support fuel-poor and vulnerable customers who live off the gas grid.
We were asked to propose an amendment on the Climate Change Levy that would have had a negative effect on the government policy for off-grid domiciles.
Our team developed a comprehensive engagement programme with stakeholders across all main parties, Number 10 and key officials within the Treasury. We also helped to make Calor’s messaging more robust, commissioning thorough economic analyses, working with think tank Policy Exchange; and using impactful visuals to strengthen Calor’s message with decision makers.
Our work with Calor helped broaden the policy debate, ensuring that the views of hard-pressed off-grid consumers are represented in Parliament and the devolved assemblies. Grayling secured a decision that saw LPG excluded from the Climate Change Levy. We also established high-profile relationships with key think tanks and decision makers.